For a long time, there have been mounting concerns about alcoholism by women due to associated adverse effect of the beverage and other drug—related substances on the health and wellbeing of the drinker, their infants and their unborn children (e.g Strandberg-Larsen, Nielsen, Gronbaek, Olsen & Andersen, 2008). Although there have been a number of advocates on alcohol—reduction strategies available for people to reduce the quantity, frequency and speed of their drinking, many people do not use such strategies consistently to moderate their drinking (Benton et al., 2004, Martens et al, 2004, Martens, Ferrier & Cimini, 2007). Self-efficacy to abstain from alcohol use among people, especially women, therefore remains as an important prevention and intervention strategy against future alcohol—related fatalities. Even with consistent approximations, it is empirically not clear what percentage of women is actually engaged in alcoholic drinking, globally, making existing debate more intense and fierce. Directly related, although the scientific community seems to be divided on the propriety or otherwise of women, especially pregnant and nursing women, consuming alcohol during pregnancy and lactation (breastfeeding), the opposing sector seems to wield more convincing influence. Accordingly, a number of studies have reported the adverse effects of alcohol on the health and wellbeing of mothers and their children (Jones, Smith, Ulleland & Stressguth, 1974; Aliyu, Wilson, Zooroh, Chakrabarty, Alio, Kirby & Salitu. 2008). From the global perspective, it is estimated that one third of the world’s drug users (which include alcohol) are women, just as approximately 3-5 million women inject drugs out of estimated gross of 12 million women-Weighing from the fact that majority of people who use alcohol and other drugs may not fit the stereotype of the amoral and pitiful addict, it becomes necessary and timely to devise measures to dissuade them from harmful involvement with drug and alcohol. One of such contemporary approaches is the campaign for supply reduction of illicit substances and the control of access to licit pharmaceuticals arid‘ other over-the-counter substances through laws and regulations.

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